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Ink at Any Price? Burgers, Virgins, Oh My!

Posted on Monday, December 8, 2008 at 03:55PM by Registered CommenterKismet Communications in , , , | Comments1 Comment | References35 References

Like others, I watched the latest Burger King “Whopper Virgins” commercial with a mixture of horror, incredulity and not a small amount disgust. Beyond thinking that this could be a lost scene from Idiocracy, I got to wondering about the strategic reasoning behind such a campaign - one that I think was designed to offend.

Produced by Crispin Porter + Bogusky, the auters behind the magically absurd “Subservient Chicken”, the Whopper Virgins campaign presents itself as an anthropological study-cum-documentary in which “researchers” set out to geographically isolated areas to taste test the Whopper versus the Big Mac (and amazingly, these uber-isolated communities happen to reside within 15 minutes of both a Burger King and a McDonalds – huh?).

Now these are not dumb people. And surely at some point in the process of creating a multi-million dollar national campaign, someone must have raised their hand to point out that this might piss off a few people – from the prigs on the right objecting to the use of the word ‘virgin’ to the leftist intellectualistas who recoil at the cultural inappropriateness of the ad (and who likely do not eat at Burger King in the first place).

So that leaves us with the likely scenario that they knew full well that this campaign would offend. They wanted it to. They well understood the risks and made a business decision that the ink such a campaign would generate would overshadow any long-term negative impact (and yet here I am adding to the virtual chatter). No such thing as bad PR and all that.

But here's the thing -- you'd think they would at least give the perception that they care about what people think. Why not even make a token gesture that ties into the campaign -- for every whopper purchased in 2009, Burger King will donate a portion of the proceeds to the indigineous commities they exploited visited?

One thing I'll give them credit for -- the burgers in the ad look like the genuine, unappetizing article:

Full disclosure: the last time I had Burger King was in the Mexico City airport and consequentlly spent the first three days of my honeymoon in a Oaxaxan hospital... so I might be just a little bitter.

 

 

 

References (35)

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  • Response
    Response: richard goozh
    Ink at Any Price? Burgers, Virgins, Oh My! - Kismet Blog - Seattle Public Relations
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    Response: dogs
    Ink at Any Price? Burgers, Virgins, Oh My! - Kismet Blog - Seattle Public Relations
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    Pizza moved to America with the Italians. After World War II numerous returning fighters who were positioned in Italy made an appeal for the pizza they experienced and tasted in Italy. Pizza in this day and age has no impediments.
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    Ink at Any Price? Burgers, Virgins, Oh My! - Kismet Blog - Seattle Public Relations
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    Ink at Any Price? Burgers, Virgins, Oh My! - Kismet Blog - Seattle Public Relations
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    Ink at Any Price? Burgers, Virgins, Oh My! - Kismet Blog - Seattle Public Relations
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    Thanks for the interesting article. Keep sharing so that I can grab much information similar to the one above.
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    Ink at Any Price? Burgers, Virgins, Oh My! - Kismet Blog - Seattle Public Relations
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    Quite funny and interesting blog about burgers, I love burgers so this blog for me is very interesting. Thank you for the job is great.
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    Ink at Any Price? Burgers, Virgins, Oh My! - Kismet Blog - Seattle Public Relations
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    Ink at Any Price? Burgers, Virgins, Oh My! - Kismet Blog - Seattle Public Relations
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    Ink at Any Price? Burgers, Virgins, Oh My! - Kismet Blog - Seattle Public Relations
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    sandwich consisting of one or more cooked patties of ground meat, usually beef, placed inside a sliced bun. Hamburgers are often served with lettuce, bacon, tomato, onion, pickles, cheese and condiments such as mustard, mayonnaise, ketchup, relish, and green chile.
  • Response
    Ink at Any Price? Burgers, Virgins, Oh My! - Kismet Blog - Seattle Public Relations
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    Ink at Any Price? Burgers, Virgins, Oh My! - Kismet Blog - Seattle Public Relations
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    Ink at Any Price? Burgers, Virgins, Oh My! - Kismet Blog - Seattle Public Relations
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    Ink at Any Price? Burgers, Virgins, Oh My! - Kismet Blog - Seattle Public Relations
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    Ink at Any Price? Burgers, Virgins, Oh My! - Kismet Blog - Seattle Public Relations
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    Ink at Any Price? Burgers, Virgins, Oh My! - Kismet Blog - Seattle Public Relations
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    Response: pclouisville.com
    Ink at Any Price? Burgers, Virgins, Oh My! - Kismet Blog - Seattle Public Relations
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    Response: seo companies
    Virginity is the state of a person who has never engaged in sexual intercourse. There are cultural and religious traditions which place special value and significance on this state.
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    Ink at Any Price? Burgers, Virgins, Oh My! - Kismet Blog - Seattle Public Relations
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    Ink at Any Price? Burgers, Virgins, Oh My! - Kismet Blog - Seattle Public Relations
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    Ink at Any Price? Burgers, Virgins, Oh My! - Kismet Blog - Seattle Public Relations
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    Ink at Any Price? Burgers, Virgins, Oh My! - Kismet Blog - Seattle Public Relations
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    Ink at Any Price? Burgers, Virgins, Oh My! - Kismet Blog - Seattle Public Relations
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    Ink at Any Price? Burgers, Virgins, Oh My! - Kismet Blog - Seattle Public Relations
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    Ink at Any Price? Burgers, Virgins, Oh My! - Kismet Blog - Seattle Public Relations
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    Ink at Any Price? Burgers, Virgins, Oh My! - Kismet Blog - Seattle Public Relations
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    Ink at Any Price? Burgers, Virgins, Oh My! - Kismet Blog - Seattle Public Relations
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    Ink at Any Price? Burgers, Virgins, Oh My! - Kismet Blog - Seattle Public Relations
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    Pelatihan SDM is a network marketing and training information or training an employee who has worked with many consulting firms and training institutions.
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    Игры для девочек
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Reader Comments (1)

Robert,
I enjoyed the post and hope to read more from you.

Cheers,
Mike
April 6, 2009 | Unregistered CommenterMichael Zipursky

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