Kismet Communications is the PR consultancy of Robert Nachbar, a 15-year PR and communications veteran with a proven track record of driving successful public relations campaigns for companies of all stripes and sizes – but a particular passion for working with promising technology start-ups. Robert moved to Seattle in 1995 to manage PR and communications for one of Seattle’s first commercial Internet companies: Online Interactive. Since this time, Robert has developed and managed comprehensive PR and New Media campaigns for dozens of technology and Internet start-ups that have helped them achieve their strategic business objectives -- whether it’s securing press coverage that provides critical air support for the internal sales team or building thought leadership around a new business category.
Prior to starting Kismet Communications, Robert served as the Director of Public Relations for OnRequest Images, a pioneering provider of custom photography and digital asset management services for creative agencies and corporate customers where he helped raise awareness of the company’s distinctive business model by securing feature stories in publications including Business 2.0, The Wall Street Journal, and MSNBC. Before this, Robert managed PR for Microsoft’s Retail & Hospitality Industry account where he helped the software giant create a presence in a challenging vertical category by building relationships with key editors and influencers and securing feature press coverage in key industry trade publications. For Opsware, Inc., Robert developed editorial relationships with influential industry IT editors that eventually spawned the Data Center Automation category. Managing media relations and investor relations efforts for Concur, Robert defined the core communication strategies that helped the company cement its leadership position in the spend management category – a category which the company continues to lead. In addition, Robert has also held leadership positions for a number of Internet start-ups including iStart Ventures and Network Commerce and has also managed client accounts for several well respected PR agencies, including Burson Marsteller, SS+K, and Barokas Public Relations.
Robert received his Bachelor’s of Arts in Creative Writing and Comparative Literature from the University of Colorado at Boulder and currently sits on the marketing board for the Northwest Entrepreneur Network.